Build a brand that matters.

Elite masterclass:
become a positive-impact leader.

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go slow, go sustainable.

go slow, go sustainable.

Build your business on the principles of the Simplified Retail Model - taking slow & sustainability to new heights. Discover how businesses can thrive and grow via new forms of responsible production and consumption while giving back full-circle & simultaneously solving some of the world’s biggest challenges. The lifestyle you desire is a mindset, let us take you there in 3-weeks.

Ultra Slow • Sustainable • Full Circle

Build your business on the principles of the Simplified Retail Model - taking slow & sustainability to new heights. Discover how businesses can thrive and grow while simultaneously solving some of the world’s biggest challenges—and how you, as an individual, can make a difference.

WHAT YOU'LL LEARN

1

Understand and analyze how the Simplified Retail Model drives change

2

Explore why collective efforts matter and how business can be a catalyst for system-level change in the face of significant global issues, such as climate change and income inequality

3

Design your own vision on the values of the Simplified Retail Model

4

Access the tools, resources & network to build a brand that matters on principles that cultivate true sustainability

WHAT YOU'LL LEARN

1

Understand and analyze how the Simplified Retail Model drives change

2

Design your own vision on the values of the Simplified Retail Model

3

Explore why collective efforts matter and how business can be a catalyst for system-level change in the face of significant global issues, such as climate change and income inequality

4

Access the tools, resources & network to build a brand that matters on principles that cultivate true sustainability

1

Understand and analyze how the Simplified Retail Model drives change

2

Design your own vision on the values of the Simplified Retail Model

3

Explore why collective efforts matter and how business can be a catalyst for system-level change in the face of significant global issues, such as climate change and income inequality

4

Access the tools, resources & resources to build a brand that matters on principles that cultivate true sustainability

Simplified retail model

Simplified retail model

The Simplified Retail Model offers an innovative approach to building brands by creating true, long-term sustainability at every level of the business and giving back full circle. It is based on the principles of releasing a focused collection each year, matching produced quantities to an integrated lean inventory model and the contribution of a percentage of profits towards a cause or community.

 

You'll learn to build a thriving and successful purpose-driven business, whilst simultaneously cultivating positive impacts within all dimensions of the brand and collectively enriching the retail landscape towards increased quality and well-being.

Who will benefit

Entrepreneurs & Game Changers

Take a values-driven approach to business and learn how you can succeed financially while also playing a role in solving some of the world’s most pressing problems.

CSR & Consulting Professionals

Identify strategic opportunities and articulate the business case for sustainability to achieve corporate social responsibility (CSR) goals within your or your clients' organization.

Purpose driven professionals

Learn how businesses can effect change, and how you can influence others using a values-driven approach in the for-profit space.

The Simplified Retail Model offers an innovative approach to building brands by creating true, long-term sustainability at every level of the business and giving back full circle. It is based on the principles of releasing a focused collection each year, matching produced quantities to an integrated lean inventory model and the contribution of a percentage of profits towards a cause or community.

 

You'll learn to build a thriving and successful purpose-driven business, whilst simultaneously cultivating positive impacts within all dimensions of the brand and collectively enriching the retail landscape towards increased quality and well-being.

View Syllabus

who will benefit

Entrepreneurs & Game Changers

Take a values-driven approach to business and learn how you can succeed financially while also playing a role in solving some of the world’s most pressing problems.

CSR & Consulting Professionals

Identify strategic opportunities and articulate the business case for sustainability to achieve corporate social responsibility (CSR) goals within your or your clients' organization.

Purpose driven professionals

Learn how businesses can effect change, and how you can influence others using a values-driven approach in the for-profit space.

Who will benefit

Entrepreneurs & Game Changers

Take a values-driven approach to business and learn how you can succeed financially while also playing a role in solving some of the world’s most pressing problems.

CSR & Consulting Professionals

Identify strategic opportunities and articulate the business case for sustainability to achieve corporate social responsibility (CSR) goals within your or your clients' organization.

Purpose driven professionals

Learn how businesses can effect change, and how you can influence others using a values-driven approach in the for-profit space.

About the founder

Farah Ragheb is a visionary with 15+ years of global experience in the retail, fashion and lifestyle industry. A slow-living advocate, she is specialised in future-ready, full-circle business models, cultivating timeless brand experience economies and building brands that matter.

 

Farah established the reputation of TOPSHOP TOPMAN across the Middle East and lead the marketing and growth of luxury lifestyle brand Lladró across Hong Kong, Seoul, China & Australia. She developed digital brand strategies for over 50 design and architecture workshops worldwide at the Architectural Association in London, where she also gave annual marketing lectures to students & directors. Farah launched the digital universe for premium retail brands DAY Birger et Mikkelsen and 2NDDAY in Copenhagen.


As the founder and creative director of BUENA ONDA, Farah launched the first brand to release only 3 items a year on the foundations of the Simplified Retail Model. In parallel, she supports entrepreneurs and global businesses in the pursuit of driving positive impacts alongside growth.

Program & structure

Take part in a dynamic, open & welcoming experience. You will attend a live class for 2 hours a week with 3 take-home assignments delivered over a three-week period. Live sessions take place on Wednesday's at 18:00 to 20:00 CET GMT+2 (Copenhagen Time Zone). Asia Pacific editions will have live sessions at 18:00 AEST (Sydney Time Zone).

About the founder

Farah Ragheb is a visionary with 15+ years of global experience in the retail, fashion and lifestyle industry. A slow-living advocate, she is specialised in future-ready, full-circle business models, cultivating timeless brand experience economies and building brands that matter.

 

Farah established the reputation of TOPSHOP TOPMAN across the Middle East and lead the marketing and growth of luxury lifestyle brand Lladró across Hong Kong, South Korea, China & Australia. She developed digital brand strategies for over 50 design and architecture workshops worldwide at the Architectural Association in London, where she also gave annual marketing lectures to students & directors. Farah launched the digital universe for premium retail brands DAY Birger et Mikkelsen and 2NDDAY in Copenhagen.


As the founder and creative director of BUENA ONDA, Farah launched the first brand to release only 3 items a year on the foundations of the Simplified Retail Model. In parallel, she supports entrepreneurs and global businesses in the pursuit of driving positive impacts alongside growth.

 
 
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Program & structure

Take part in a dynamic, open & welcoming experience. You will attend a live class for 2 hours a week with 3 take-home assignments delivered over a three-week period. Live sessions take place on Wednesday's at 18:00 to 20:00 CET GMT+2 (Copenhagen Time Zone). Asia Pacific editions will have live sessions at 18:00 AEST (Sydney Time Zone).

JULY 2021:
ASIA PACIFIC

$395*

Launch Offer

Program Dates:
 
7/28/2021 - 8/11/2021
(duration 3 weeks)
 
 
Application Deadline:
7/22/2021

September
2021

$395*

Launch Offer

Program Dates:
 
9/15/2021 - 9/29/2021
(duration 3 weeks)
 
 
Application Deadline:
9/1/2021

October
2021

$395*

Launch Offer

Program Dates:
 
10/13/2021 - 10/27/2021
(duration 3 weeks)
 
 
Application Deadline:
10/6/2021
APPLY NOW

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Request more information

Evaluate if this course is the right fit for you. At this point, you probably have a few questions, and we’ve got answers.

Evaluate if this course is the right fit for you. At this point, you probably have a few questions, and we’ve got answers.

 

CONTACT US

Enrolment Eligibility

Enrolment Eligibility

Our easy online application is free, and no special documentation is required. All applicants must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the course. We confirm enrolment eligibility within one week of your application.

Financial Aid

Financial Aid

Our priority is your education and the vision behind collective efforts towards positive-impacts for all. We offer a variety of financial solutions, such as payment plans and scholarships where criteria are met. Please contact us for more information.

Request more information

Evaluate if this course is the right fit for you. At this point, you probably have a few questions, and we’ve got answers.

 

CONTACT US

Enrolment Eligibility

Our easy online application is free, and no special documentation is required. All applicants must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the course. We confirm enrolment eligibility within one week of your application.

 

APPLY NOW

Financial Aid

Our priority is your education and the vision behind collective efforts towards positive-impacts for all. We offer a variety of financial solutions, such as payment plans and scholarships where criteria are met. Please contact us for more information.

 

CONTACT US

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