Build a brand that matters.

Elite masterclass:
become a positive-impact leader.

go slow, go sustainable.

go slow, go sustainable.

Build your business on the principles of the Simplified Retail Model - taking slow & sustainability to new heights. Discover how businesses can thrive and grow via new forms of responsible production and consumption while giving back full-circle & simultaneously solving some of the world’s biggest challenges. The lifestyle you desire is a mindset, let us take you there in 3-weeks.

Ultra Slow • Sustainable • Full Circle

Build your business on the principles of the Simplified Retail Model - taking slow & sustainability to new heights. Discover how businesses can thrive and grow while simultaneously solving some of the world’s biggest challenges—and how you, as an individual, can make a difference.

WHAT YOU'LL LEARN

1

Understand and analyze how the Simplified Retail Model drives change

2

Explore why collective efforts matter and how business can be a catalyst for system-level change in the face of significant global issues, such as climate change and income inequality

3

Design your own vision on the values of the Simplified Retail Model

4

Access the tools, resources & network to build a brand that matters on principles that cultivate true sustainability

WHAT YOU'LL LEARN

1

Understand and analyze how the Simplified Retail Model drives change

2

Design your own vision on the values of the Simplified Retail Model

3

Explore why collective efforts matter and how business can be a catalyst for system-level change in the face of significant global issues, such as climate change and income inequality

4

Access the tools, resources & network to build a brand that matters on principles that cultivate true sustainability

1

Understand and analyze how the Simplified Retail Model drives change

2

Design your own vision on the values of the Simplified Retail Model

3

Explore why collective efforts matter and how business can be a catalyst for system-level change in the face of significant global issues, such as climate change and income inequality

4

Access the tools, resources & network to build a brand that matters on principles that cultivate true sustainability

Simplified retail model

Simplified retail model

The Simplified Retail Model offers an innovative approach to building brands by creating true, long-term sustainability at every level of the business and giving back full circle. It is based on the principles of releasing a focused collection each year, matching produced quantities to an integrated lean inventory model and the contribution of a percentage of profits towards a cause or community.

 

You'll learn to build a thriving and successful purpose-driven business, whilst simultaneously cultivating positive impacts within all dimensions of the brand and collectively enriching the retail landscape towards increased quality and well-being.

Who will benefit

Entrepreneurs & Game Changers

Take a values-driven approach to business and learn how you can succeed financially while also playing a role in solving some of the world’s most pressing problems.

CSR & Consulting Professionals

Identify strategic opportunities and articulate the business case for sustainability to achieve corporate social responsibility (CSR) goals within your or your clients' organization.

Purpose driven professionals

Learn how businesses can effect change, and how you can influence others using a values-driven approach in the for-profit space.

The Simplified Retail Model offers an innovative approach to building brands by creating true, long-term sustainability at every level of the business and giving back full circle. It is based on the principles of releasing a focused collection each year, matching produced quantities to an integrated lean inventory model and the contribution of a percentage of profits towards a cause or community.

 

You'll learn to build a thriving and successful purpose-driven business, whilst simultaneously cultivating positive impacts within all dimensions of the brand and collectively enriching the retail landscape towards increased quality and well-being.

View Syllabus

who will benefit

Entrepreneurs & Game Changers

Take a values-driven approach to business and learn how you can succeed financially while also playing a role in solving some of the world’s most pressing problems.

CSR & Consulting Professionals

Identify strategic opportunities and articulate the business case for sustainability to achieve corporate social responsibility (CSR) goals within your or your clients' organization.

Purpose driven professionals

Learn how businesses can effect change, and how you can influence others using a values-driven approach in the for-profit space.

Who will benefit

Entrepreneurs & Game Changers

Take a values-driven approach to business and learn how you can succeed financially while also playing a role in solving some of the world’s most pressing problems.

CSR & Consulting Professionals

Identify strategic opportunities and articulate the business case for sustainability to achieve corporate social responsibility (CSR) goals within your or your clients' organization.

Purpose driven professionals

Learn how businesses can effect change, and how you can influence others using a values-driven approach in the for-profit space.

About the founder

Farah Ragheb is a visionary with 15+ years of global experience in the retail, fashion and lifestyle industry. A slow-living advocate, she is specialised in future-ready, full-circle business models, cultivating timeless brand experience economies and building brands that matter.

 

Farah established the reputation of TOPSHOP TOPMAN across the Middle East and lead the marketing and growth of luxury lifestyle brand Lladró across Hong Kong, Seoul, China & Australia. She developed digital brand strategies for over 50 design and architecture workshops worldwide at the Architectural Association in London, where she also gave annual marketing lectures to students & directors. Farah launched the digital universe for premium retail brands DAY Birger et Mikkelsen and 2NDDAY in Copenhagen.


As the founder and creative director of BUENA ONDA, Farah launched the first brand to release only 3 items a year on the foundations of the Simplified Retail Model. In parallel, she supports entrepreneurs and global businesses in the pursuit of driving positive impacts alongside growth.

Program & structure

Take part in a dynamic, open & welcoming experience. You will attend a live class for 2 hours a week with 3 take-home assignments delivered over a three-week period. Live sessions take place on Wednesday's at 18:00 to 20:00 CET GMT+2 (Copenhagen Time Zone).

About the founder

Farah Ragheb is a visionary with 15+ years of global experience in the retail, fashion and lifestyle industry. A slow-living advocate, she is specialised in future-ready, full-circle business models, cultivating timeless brand experience economies and building brands that matter.

 

Farah established the reputation of TOPSHOP TOPMAN across the Middle East and lead the marketing and growth of luxury lifestyle brand Lladró across Hong Kong, South Korea, China & Australia. She developed digital brand strategies for over 50 design and architecture workshops worldwide at the Architectural Association in London, where she also gave annual marketing lectures to students & directors. Farah launched the digital universe for premium retail brands DAY Birger et Mikkelsen and 2NDDAY in Copenhagen.


As the founder and creative director of BUENA ONDA, Farah launched the first brand to release only 3 items a year on the foundations of the Simplified Retail Model. In parallel, she supports entrepreneurs and global businesses in the pursuit of driving positive impacts alongside growth.

 
 
LINKEDIN

Program & structure

Take part in a dynamic, open & welcoming experience. You will attend a live class for 2 hours a week with 3 take-home assignments delivered over a three-week period. Live sessions take place on Wednesday's at 18:00 to 20:00 CET GMT+2 (Copenhagen Time Zone).

January 2021

$395

Launch Price

Program Dates:
 
01/12/2022 - 01/26/2022
(duration 3 weeks)
 
 
Application Deadline:
01/05/2022

February 2022

$395*

Launch Price

Program Dates:
 
02/16/2022 - 03/02/2022
(duration 3 weeks)
 
 
Application Deadline:
02/11/2022

March 2022

$395*

Launch Price

Program Dates:
 
03/16/2022 - 03/30/2022
(duration 3 weeks)
 
 
Application Deadline:
03/11/2022
APPLY NOW

Meet Our SRM Alumni

Share in their experience, create a space within yourself to look forward to.

Emily Padan

Montreal, Canada

The SRM experience was more than I had hoped for. It was an amazing reminder to slow things down in life and in business, because after all, they are so deeply connected. I loved meeting like minded people from all over the world and having ample time in breakout rooms for in-depth discussions, seeing a variety of points of view. I would highly recommend this masterclass for anyone in the sustainable business space or someone looking to move into it shortly.

Sarita Walsh

Brooklyn, New York

If you wish to live a slow, mindful and sustainable life—one that is simple, purpose-driven and creates a positive impact—The Simplified Retail Model will help you consciously create a lifestyle/work that aligns with your authentic self.

Gaia Rattazzi

Florence, Italy

SRM was a special experience and one I’ll treasure for a lifetime. It taught me the steps and processes needed to set up a sustainable business and the essential components to make it successful and truly ethical. Thanks to the interaction with other participants the course was engaging, interactive as well as informative. Taught me how to slow down and step away from the draining rhythms of our modern society. Truly a life changer.

Kamilah Sanders

Nashville, Tennessee

I had the pleasure of presenting as a guest speaker for the Human Marketing Spaces of Learning Slow MasterMind and attending the Simplified Retail Model Elite MasterClass. Farah is knowledgeable with a certain calm and ease in the way she presents. It was invaluable participating and connecting with people also seeking to make a positive impact on the world. We learned together and formed a community that lasts long after the class. I love what Farah is doing to show the importance of developing a close, slow community through bringing people together for a similar cause.

Sara Szigyarto

Copenhagen, Denmark

I had the chance to be one of the participants of the first SRM masterclass. I got to meet so many inspiring people that aspire for the same future as I have in mind! It was so great to connect with like-minded people and make connections that I could turn to later on.

Being constantly under time pressure that my culture taught me, I got to learn about how I could personally slow down and that it is okay not to rush. On the business side, I learnt how to lead a slow brand, how to work with communities and how to give back.

So, if you want to get into a community that thinks like you and you aspire for something new and better while doing good for yourself and the environment around you, SRM masterclass is really the place for you to start.

Dimitri Bonan

Copenhagen, Denmark

I took part in the very first edition of the Simplified Retail Model Masterclass, and I’m honored that I got to connect with so many people from such different backgrounds but with the same values and aspirations for what we envision the future to be like.

The SRM taught me that a different kind of future is possible. A slow-paced one, that gives back full circle to both the community and the environment.

If you’re interested in building a meaningful business, while also integrating these teachings in your daily life, I’d say this Masterclass is the place for you.

Juliana Elmais

Barcelona, Spain

I didn't know what to expect when I signed up for the SRM experience. I'm not in retail nor do I have my own business, but I sure like to learn and find new ways to live simply. The experience was quite enlightening. It was a refreshing approach to teaching, with the perfect balance between theory and group discussion. I got to meet a fabulous group of people, full of interesting ideas and eager to connect. And, best of all, I had an insight during one of the sessions that led me to a new business idea I'm now pursuing. Thank you Farah and team!

Sofia Busignani

Milan, Italy

Thinking about my SRM experience, I would say that there I've learned to look at the fashion world from a different perspective. A perspective in which I felt completely empowered as a human being, rather than just as a gear of the fashion industry. What I learned is that to start changing the world, you have to change your attitude first. It may sound like something taken for granted, but not everyone really tells you that.

business solutions

There is no competition in sustainability, only collective efforts. Educate, empower & lead in a way that matters. Learn more about how you can evolve your business into one that aligns with true sustainability and radiates positive impacts at every level of operation. A future proof, scalable & lucrative path is here.

Meet Our SRM Alumni

Share in their experience, create a space within yourself to look forward to.

Emily Padan

Montreal, Canada

"The SRM experience was more than I had hoped for. It was an amazing reminder to slow things down in life and in business, because after all, they are so deeply connected. I loved meeting like minded people from all over the world and having ample time in breakout rooms for in-depth discussions, seeing a variety of points of view. I would highly recommend this masterclass for anyone in the sustainable business space or someone looking to move into it shortly."

Sarita Walsh

Brooklyn, New York

If you wish to live a slow, mindful and sustainable life—one that is simple, purpose-driven and creates a positive impact—The Simplified Retail Model will help you consciously create a lifestyle/work that aligns with your authentic self.

Gaia Rattazzi

Florence, Italy

SRM was a special experience and one I’ll treasure for a lifetime. It taught me the steps and processes needed to set up a sustainable business and the essential components to make it successful and truly ethical. Thanks to the interaction with other participants the course was engaging, interactive as well as informative. Taught me how to slow down and step away from the draining rhythms of our modern society. Truly a life changer.

Kamilah Sanders

Nashville, Tennessee

I had the pleasure of presenting as a guest speaker for the Human Marketing Spaces of Learning Slow MasterMind and attending the Simplified Retail Model Elite MasterClass. Farah is knowledgeable with a certain calm and ease in the way she presents. It was invaluable participating and connecting with people also seeking to make a positive impact on the world. We learned together and formed a community that lasts long after the class. I love what Farah is doing to show the importance of developing a close, slow community through bringing people together for a similar cause.

Sara Szigyarto

Copenhagen, Denmark

I had the chance to be one of the participants of the first SRM masterclass. I got to meet so many inspiring people that aspire for the same future as I have in mind! 🌱 It was so great to connect with like-minded people and make connections that I could turn to later on. ✨

Being constantly under time pressure that my culture taught me, I got to learn about how I could personally slow down and that it is okay not to rush. On the business side, I learnt how to lead a slow brand, how to work with communities and how to give back. 💡

So, if you want to get into a community that thinks like you and you aspire for something new and better while doing good for yourself and the environment around you, SRM masterclass is really the place for you to start.

Dimitri Bonan

Copenhagen, Denmark

I took part in the very first edition of the Simplified Retail Model Masterclass, and I’m honored that I got to connect with so many people from such different backgrounds but with the same values and aspirations for what we envision the future to be like.

The SRM taught me that a different kind of future is possible. A slow-paced one, that gives back full circle to both the community and the environment.

If you’re interested in building a meaningful business, while also integrating these teachings in your daily life, I’d say this Masterclass is the place for you.

Juliana Elmais

Barcelona, Spain

I didn't know what to expect when I signed up for the SRM experience. I'm not in retail nor do I have my own business, but I sure like to learn and find new ways to live simply. The experience was quite enlightening. It was a refreshing approach to teaching, with the perfect balance between theory and group discussion. I got to meet a fabulous group of people, full of interesting ideas and eager to connect. And, best of all, I had an insight during one of the sessions that led me to a new business idea I'm now pursuing. Thank you Farah and team!

Sofia Busignani

Milan, Italy

Thinking about my SRM experience, I would say that there I've learned to look at the fashion world from a different perspective. A perspective in which I felt completely empowered as a human being, rather than just as a gear of the fashion industry. What I learned is that to start changing the world, you have to change your attitude first. It may sound like something taken for granted, but not everyone really tells you that.

business solutions

Educate, empower & lead in a way that matters. Learn more about how you can evolve your business into one that aligns with true sustainability and radiates positive impacts at every level of operation. A future proof, scalable & lucrative path is here.

True Sustainability Strategy

Step away from conventional business models that take more than they give and discover the path of true sustainability. We'll work together to create a strategy that aligns with your vision & mission, evolving you through a generous timeline towards a business that thrives on positive impacts & grows into a long standing legacy.

Positive impact thought leadership

Heighten your team's awareness & knowledge in the space of sustainability & positive impact thought leadership. Strengthen communication, & undesrtanding whilst shifting into a sustinabiltiy driven mindset.

Department focused evolution

Take it step by step by evolving deparments towards a sustainable approach a la cart. For exampe, start with Management, Marketing, Communications, Strategy or Production.

Team Workshops & Sustainability Education

Design a 1 to 3 day workshop that empowers your team towards a sustainable mindset. Workshops are designed in line with your goals, orbiting the principles of the Simplified Retail Model & an impact-driven mindset.

Have your own ideas on how you wish to partner with us?
We'd love to hear from you - email us at hello@buena--onda.com.

Have your own ideas on how you wish to partner with us?
We'd love to hear from you - email us at

hello@buena--onda.com.

resources

Request more information

Request more information

Evaluate if this course is the right fit for you. At this point, you probably have a few questions, and we’ve got answers.

Evaluate if this course is the right fit for you. At this point, you probably have a few questions, and we’ve got answers.

 

CONTACT US

Enrolment Eligibility

Enrolment Eligibility

Our easy online application is free, and no special documentation is required. All applicants must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the course. We confirm enrolment eligibility within one week of your application.

Financial Aid

Financial Aid

Our priority is your education and the vision behind collective efforts towards positive-impacts for all. We offer a variety of financial solutions, such as payment plans and scholarships where criteria are met. Please contact us for more information.

Request more information

Evaluate if this course is the right fit for you. At this point, you probably have a few questions, and we’ve got answers.

 

CONTACT US

Enrolment Eligibility

Our easy online application is free, and no special documentation is required. All applicants must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the course. We confirm enrolment eligibility within one week of your application.

 

APPLY NOW

Financial Aid

Our priority is your education and the vision behind collective efforts towards positive-impacts for all. We offer a variety of financial solutions, such as payment plans and scholarships where criteria are met. Please contact us for more information.

 

CONTACT US

Press & Credentials

 

follow us

contact us

hello@buena--onda.com

follow us