buena onda : /ˌbwenaˈonda/ a chill term for being on a good wave.

buena onda is a premium summer lifestyle brand complimenting that chill, laidback summer lifestyle. Each item draws from Japanese design ethics of slow and thoughtful processes, Scandinavian simplicity of clean, crisp, timeless - and that feel of a fresh, California summer.

We take 10% of profits and empower today's youth to change the world. Over time, our ambition is to collaborate with 30% of profits. Giving back yields an ROI of infinity.

Welcome to that chill, laidback summer lifestyle.


Positive Impact Fine Print

Items are designed between Copenhagen + Hong Kong, with fabrics sourced primarily via South Korea and Japan. Apparel items are created by our partner studio in China, adherent to an ethical supplier transparency policy. Lifestyle items are each crafted in collaboration with specialists in their field - check out our lifestyle items to read more.

10% of our profits empower youth towards a charitable mindset. Each year we'll connect with a select number of youth and donate to a cause of their choice, on their behalf, that they've been longing to support. We'll follow up on the positive impacts donations have made, and share that story with the youths who made it happen.

We invite you to contact us for more details on our collections, concept and business model, or to share ideas together.




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