BUENA ONDA is a summer lifestyle brand releasing 3 premium items every summer via linear collections - elevating slow, to ultra-slow.
Summer on summer, each collection connects the next, leading towards the ultimate set of items for a sun-drenched, quality summer lifestyle.
Our collective of apparel & lifestyle items connect Japanese design ethics of slow and thoughtful processes, Scandinavian simplicity of classic & clean + that feel of a fresh California summer.
Items are designed between Copenhagen + Hong Kong, with fabrics sourced primarily via South Korea & Japan. Apparel items are created by our partner studio in China, adherent to an ethical supplier transparency policy. Lifestyle items are each crafted in collaboration with specialists in their field - check out our lifestyle product pages to read more about their creative process.
Our collective of apparel & lifestyle items connect Japanese design ethics of slow and thoughtful processes, Scandinavian simplicity of classic & clean + that feel of a fresh California summer.
Items are designed between Copenhagen + Hong Kong, with fabrics sourced primarily via South Korea & Japan. Apparel items are created by our partner studio in China, adherent to an ethical supplier transparency policy. Lifestyle items are each crafted in collaboration with specialists in their field - check out our lifestyle product pages to read more about their creative process.
By releasing only 3 premium items every summer, waste is significantly eliminated, allowing us to honour & take better care of nature. By going slow - people behind the brand are given the freedom of time & spontaneous inspiration, while a % of our profits empower youth to build the world their way. Just like nature, a model that gives back circle is the key to long-term sustainability.
10% of profits empower today's youth to change the world. Over time, our ambition is to collaborate with 30% of profits. Giving back yields an ROI of infinity.
Each year we'll connect with a select number of youth & donate to a cause of their choice, on their behalf, that they've been longing to support. We'll follow up on the positive impacts donations have made, & share that story with the youths who made it happen, empowering them with their initiative & inspiring a long-term charitable mindset.
10% of profits empower today's youth to change the world. Over time, our ambition is to collaborate with 30% of profits. Giving back yields an ROI of infinity.
Each year we'll connect with a select number of youth & donate to a cause of their choice, on their behalf, that they've been longing to support. We'll follow up on the positive impacts donations have made, & share that story with the youths who made it happen, empowering them with their initiative & inspiring a long-term charitable mindset.
Through BUENA ONDA's Simplified Retail Model of releasing focused collections on a full-circle, positive impact model, we discovered a fresh approach to building brands. Via the route of creating less, focusing on quality & contributing a % of profits to uplift others alongside us, true sustainability arises as the default nature of a simplistic, well intended path.
In March 2021 the 'Simplified Retail Model Elite MasterClass' launched, inviting entrepreneurs, creatives & game changers to design a lifestyle and career that's innate with our very nature.
Through our Simplified Retail Model of releasing minimal collections, we are driven to presenting a fresh approach to building brands. Via the route of simply creating less, focusing on quality & contributing a % of profits to a cause or community, true sustainability arises as the default nature of a simplistic path.
In January 2021 we debut our SRM MasterClass - inviting creatives, brands & game changers to build a brand that matters via the principles of the Simplified Retail Model.
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We invite you to contact us for more details on our collections, concept and business model, or to share ideas together.
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We invite you to contact us for more details on our collections, concept and business model, or to share ideas together.
