Simplicity, Summer + Good Vibe People

BUENA ONDA is a summer lifestyle brand releasing 3 premium items every summer via linear collections - elevating slow, to ultra-slow.

 

Summer on summer, each collection connects the next, leading towards the ultimate set of items for a sun-drenched, quality summer lifestyle.  

01

QUALITY

Our collective of apparel & lifestyle items connect Japanese design ethics of slow and thoughtful processes, Scandinavian simplicity of classic & clean + that feel of a fresh California summer.

Items are designed between Copenhagen + Hong Kong, with fabrics sourced primarily via South Korea & Japan. Apparel items are created by our partner studio in China, adherent to an ethical supplier transparency policy. Lifestyle items are each crafted in collaboration with specialists in their field - check out our lifestyle product pages to read more about their creative process.

01

QUALITY

Our collective of apparel & lifestyle items connect Japanese design ethics of slow and thoughtful processes, Scandinavian simplicity of classic & clean + that feel of a fresh California summer.

Items are designed between Copenhagen + Hong Kong, with fabrics sourced primarily via South Korea & Japan. Apparel items are created by our partner studio in China, adherent to an ethical supplier transparency policy. Lifestyle items are each crafted in collaboration with specialists in their field - check out our lifestyle product pages to read more about their creative process.

02

SUSTAINABILITY

By releasing only 3 premium items every summer, waste is significantly eliminated, allowing us to honour & take better care of nature. By going slow - people behind the brand are given the freedom of time & spontaneous inspiration, while a % of our profits empower youth to build the world their way. Just like nature, a model that gives back circle is the key to long-term sustainability.

03

IMPACT

10% of profits empower today's youth to change the world. Over time, our ambition is to collaborate with 30% of profits. Giving back yields an ROI of infinity.

 

Each year we'll connect with a select number of youth & donate to a cause of their choice, on their behalf, that they've been longing to support. We'll follow up on the positive impacts donations have made, & share that story with the youths who made it happen, empowering them with their initiative & inspiring a long-term charitable mindset.

03

IMPACT

10% of profits empower today's youth to change the world. Over time, our ambition is to collaborate with 30% of profits. Giving back yields an ROI of infinity.

Each year we'll connect with a select number of youth & donate to a cause of their choice, on their behalf, that they've been longing to support. We'll follow up on the positive impacts donations have made, & share that story with the youths who made it happen, empowering them with their initiative & inspiring a long-term charitable mindset.

Discover current collection

Build a brand that matters

Through our Simplified Retail Model of releasing minimal collections, we are driven to presenting a fresh approach to building brands. Via the route of simply creating less, focusing on quality & contributing a % of profits to a cause or community, true sustainability arises as the default nature of a simplistic path.

 

In January 2021 we debut our SRM MasterClass - inviting creatives, brands & game changers to build a brand that matters on the principles of the Simplified Retail Model.

 

Sign up to our Newsletter in our footer below to receive all the details about the launch.


Build a brand that matters

Through our Simplified Retail Model of releasing minimal collections, we are driven to presenting a fresh approach to building brands. Via the route of simply creating less, focusing on quality & contributing a % of profits to a cause or community, true sustainability arises as the default nature of a simplistic path.

 

In January 2021 we debut our SRM MasterClass - inviting creatives, brands & game changers to build a brand that matters via the principles of the Simplified Retail Model.

 

Sign up to our Newsletter in our footer below to receive all the details about the launch.

connect with us

We invite you to contact us for more details on our collections, concept and business model, or to share ideas together.

email / instagram

connect with us

We invite you to contact us for more details on our collections, concept and business model, or to share ideas together.