buena onda : /ˌbwenaˈonda/ a chill term for being on a good wave.
buena onda is a premium summer lifestyle brand complimenting that chill, laidback summer lifestyle. Each item draws from Japanese design ethics of slow and thoughtful processes, Scandinavian simplicity of clean, crisp, timeless - and that feel of a fresh, California summer.
We take 10% of profits and empower today's youth to change the world. Over time, our ambition is to collaborate with 60% of profits. Giving back yields an ROI of infinity.
Welcome to that chill, laidback summer lifestyle.